Every year, Apple distributes hundreds of millions of iPhones, making them one of the most popular devices on the planet. The company typically experiences the highest number of sales weeks after the debut of its most recent iPhone series, which in 2021 was its iPhone 13. Unfortunately, things aren’t going exactly as expected for the company.
The iPhone 13 was expected to sell 90 million devices, according to reports. As a result of the supply-chain challenges caused by the COVID-19 pandemic, the company had to request its partners to limit overall output by 10 million devices, which was a disappointment. Many iPhone owners experienced delays after the September debut due to shortages of camera hardware and other components.
In a report by Bloomberg, Apple has reportedly contacted out to its suppliers once more, this time informing them that customer interest in the iPhone has not been as robust as the company had originally anticipated. Sources said Apple projected supply-chain concerns to be resolved in the new year, capable of making up the 10 million deficit. Apple’s 90 million iPhone 13 estimate may be reassessed due to the company’s doubts about demand.
The iPhone’s popularity has waned for several reasons, not the least of which is competition. In terms of features, other from Cinematic mode and longer battery power, the iPhone 13 series is remarkably comparable to last year’s iPhone 12, with design features that harken back to the iPhone X, which debuted in 2017.
For its part, Google has stepped up its smartphone ambitions by launching its Pixel 6, which has a camera hump that extends over the back and a Tensor chip that allows for advanced features like real-time speech recognition and its Magic Eraser tool. With its Galaxy Z Flip and Fold 3 smartphones, Samsung continues to set the pace for foldables.
It’s also possible that Apple doesn’t think it can make up for missed sales because consumers are less inclined to buy the iPhone 13 as time passes, especially as the iPhone 14 launches. One of the most popular rumours about the gadget is that it would come with no notch, putting the iPhone in line with many of its competitors. If the rumour is true, the iPhone 13’s loss may be the iPhone 14’s gain. So, in the end, it’s likely that Apple will fare quite well for itself.
