Google Chrome is rolling out a new feature designed to help users manage notification fatigue more effectively. The browser will now be able to automatically revoke notification permissions from websites that users haven’t interacted with recently, cutting down on unnecessary alerts and improving overall user experience.
This feature works similarly to Chrome’s Safety Check, which already handles permissions for sensitive functions like camera and location access. When enabled, Chrome will monitor user engagement and, if a site hasn’t been used in a while, it will quietly disable its ability to send notifications.
Interestingly, users will still receive a notification alerting them that a site’s permissions have been revoked. If users wish to restore notifications from that site, they can do so either through the Safety Check dashboard or by manually re-enabling permissions via the site itself.
For those who prefer full control, Chrome offers the option to turn off this automatic revocation feature entirely, ensuring that notification settings remain unchanged unless manually adjusted.
According to Google’s internal data, less than 1% of all website notifications receive any user interaction. In testing, the company found that reducing the overall volume of notifications led to higher engagement with the alerts that users did receive, suggesting that quality and relevance matter more than quantity.
The feature is being rolled out across Chrome for Android and desktop platforms, and is part of Google’s broader effort to make web browsing more streamlined, secure, and user-friendly.
