With numerous options to choose from, deciding which mobile marketing strategy to deploy maybe cumbersome and choosing to do all may not be cost effective but focusing on objectives and who the targets are could go a long way in helping companies to make decisions and choose which tools to deploy, according to a panel of experts who spoke at the Mobile Marketing West Africa Focus Day 2015.
Daniel Price, Mobile Distribution Director (Africa) for Perform Group said choosing language will be determined by the audience because attempt to run campaigns in all languages would be cost intensive considering the costs of translation and other necessary steps.
In his remark, Raymond Buckle, Co-Founder and Group CEO of Silverstone CIS, said companies should identify their target audience and know their footprint. While deciding which strategy will be most effective, Tomiwa Aladekomo, Senior Digital Manager for Nigerian Breweries said trying new strategies and itinerating will help a company.
