Caetano Kenya has officially introduced Chery, one of China’s most awarded and innovative automotive brands, marking a transformative milestone for Kenya’s SUV segment. Known for its bold design, intelligent technology, and the promise of “premium technology made accessible,” Chery is set to redefine what Kenyan drivers expect from modern mobility.
The debut range includes three models:
- Tiggo 8 Pro Max – The flagship 7-seater SUV designed for executives and families. It features a powerful 2.0L TGDI engine, luxurious interiors, and advanced driver assistance systems.
- Tiggo 7 Pro – A stylish 5-seater SUV that balances performance and elegance, equipped with intelligent drive features and a panoramic sunroof, ideal for professionals and young families.
- Tiggo 4 Pro – A compact urban SUV tailored for dynamic city living, offering smart connectivity, efficiency, and a premium experience at an entry-level price point.
Each model combines cutting-edge engineering with refined craftsmanship, delivering a premium driving experience at an attainable price.
Chery vehicles come equipped with advanced features such as:
- Intelligent voice control
- 360° cameras and HD infotainment displays
- ADAS safety systems
- Leather interiors, dual-zone climate control, and premium sound systems
- Turbocharged engines for power and efficiency
Chery’s pricing strategy makes premium SUV ownership more accessible, starting from Ksh 3.9 million. All models include a 7-year / 200,000 km warranty, one of the most comprehensive in the market, supported by Caetano Kenya’s robust after-sales network, trained technicians, genuine parts, and dedicated customer service.
Aurélien Glay, Managing Director of Caetano Kenya, stated:
Today marks an exciting new chapter for mobility in Kenya. Our partnership with Chery goes beyond introducing a globally successful automotive brand — it represents a bold commitment to Kenya’s industrial future. In 2026, we will begin local assembly (CKD) of Chery vehicles right here in Kenya. This initiative will create jobs, transfer skills, accelerate industrial growth, and generate greater local value. Built in Kenya, for Kenya — this is not just our strategy, it is our promise.
Chery is a proven global brand with a presence in over 80 countries and more than 13 million customers worldwide. As China’s leading passenger vehicle exporter for 21 consecutive years, Chery’s reputation for innovation and reliability inspires confidence among Kenyan consumers.
The launch of Chery strengthens Caetano Kenya’s position as a multi-brand mobility leader and injects new energy into Kenya’s fast-growing SUV market. The company aims to sell 200–400 units in the first 12 months, a target that reflects both the strength of the Chery lineup and the rising demand for modern SUVs in Kenya.
