Google has launched a tool for website owners to check how their sites perform on desktops, mobile phones and other devices.
- Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away?
- Do you know that on average, people check their phones more than 150 times a day and more searches occur on mobile phones than computers.
- Do you know that if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave.
Based on the above, Google created a site where you can optimise your website to work efficiently. This site is https://testmysite.thinkwithgoogle.com
Just type in your web address and within moments you’ll see how your site scores. You can also get a detailed report to give you an idea of what to do next, and where to go for help at no charge.
Your site is scored for mobile-friendliness, mobile speed, and desktop speed.
What your scores say about your site
- Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen, and have the most important information up front and center.
- Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.
- Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.
Test your site and find out what’s working, what’s not, and which fixes to consider.
The world’s gone mobile. Now, it’s your turn.
