Today at the CES 2016, Fitbit the leader in the connected health and fitness market, unveiled the Fitbit Blaze – a smart fitness watch, its smartest, most stylish, most motivating fitness tracker yet.
Available today for presale with global retail availability starting in March 2016, this $200 gadget is a smart fitness watch built to help you make the most of your workouts, with a versatile design to fit your personal style, and the smart notifications that matter most – all in one sleek timepiece that fits seamlessly into your life.
“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” said James Park, CEO and Co-Founder of Fitbit. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”
Fitbit Blaze is a sleek, versatile timepiece that fits your personal style with:
- Premium interchangeable bands made from genuine leather, stainless steel and high-performance elastomer to let you design a look that’s extremely personal and a perfect fit – whether at the gym, in the office or out on the town.
- A unique modular design that allows you to easily remove and insert your tracker into a new frame, so you can wear Fitbit Blaze with style at work and then swap it instantly into a new frame with a workout-friendly wristband. Use the quick release spring bars to switch your bands and change the look of your device in seconds.
- Fitbit’s first vibrant, high-resolution, color touchscreen and multiple clock faces make the device uniquely yours and distinguishable from others.
It will be available with black, blue, and plum bands at introduction, along with a stylish collection of premium accessory bands and frames.
