Twitter is celebrating the New Year celebrations with a special fireworks emoji which is activated when people include the hashtag #HappyNewYear in English – or one of over 35 other languages – at the end of their Tweet.
Twitter has also partnered with the Times Square Alliance (@timessquarenyc) and Countdown Entertainment, the co-organizers of Times Square New Year’s Eve in New York City to liven the global New Year’s celebration happening on Twitter to parties on the ground
For the first time, Tweets and videos will be on display on the large screens directly underneath the famous Times Square Ball (@TimesSquareBall) as well as on other screens in the area for the one million or so revelers filling Times Square.
Further, the celebration will extend beyond those crowded blocks: Times Square New Year’s Eve shares content with broadcasters all over the world, and more than one billion people are expected to watch the historic ball drop on TV. Through this international display, we’ll be ringing in 2016 from Sydney to Honolulu and everywhere in between.