CcHub Nigeria has just released an infographic on how students use their mobile phones. The study explored how students in tertiary institutions use their mobile phones. The study primarily focused on mobile phone usage: motivation, purchasing factor and activities on their devices. A quantitative approach was used to collect data from 5000+ participants through an online and paper based survey across Nigeria.
Here are some of the findings:
- Students primarily use mobile phones for socializing;
- Students do most of their socializing though social networking and messaging apps;
- 89.6% of students have internet subscriptions on their smartphones to socialize using social networking and messaging apps
The infographic below shows more information about the study.
The key findings indicate that university students use mobile phones mainly for socialising; to stay connected with friends & family as well as the latest social trends. They do most of this through social networking and messaging apps (78% of the most used apps fell under the social networking category). This explains why 89.6% of students have internet subscriptions on their smartphones, leaving 25.3% of all activities for phone calls and texting.
This study would be very useful to the telecom operators operating in Nigeria – MTN, Airtel, Etisalat and Glo
