The Head Group Marketing & Corporate Affairs for CBZ Holdings Dr Eldrette Shereni has landed the top marketing executive post to replace Juliet Ziswa, who was reportedly head hunted by an East African company.
Dr Eldrette Shereni will be the new executive to drive NetOne to its next dispensation effectively on the 1st of November 2017, as she serves her last days with the commercial bank.
Contacted for comment, NetOne acting Chief Executive Officer Mr Brian Mutandiro confirmed the development.
“I can confirm that Dr Shereni will be joining us as we forge ahead towards building a strong team to drive the entity forward, and we are excited about the new development.”
Sources pointed the success of CBZ digitization to her sterling leadership which helped completely revolutionize CBZ from a traditional state controlled bank to a competing commercial bank in the digital era. It remains to be seen whether her efforts will still be that visible as she joins the telecommunications sector which is largely believed to be at its saturation level as innovation and technology continues to pose opposing faces as the main opportunity and threat against the sector’s viability.
The last hype and record noise set through their marketing and PR tag team caused a stir, and the market can only anticipate what else is in store. According to Woman Economic Forum, (WEF) she is quoted as an Astute Chartered Marketer and turnaround specialist with global level Leadership experience with proven abilities in setting up marketing teams from inception and converting them into high impact functional departments, while focusing on developing a watertight marketing operations model that delivers sustainable (Return On Investment) ROI.
A corporate chieftain with an in-depth understanding of the evolving digital ecosystem and a strong advocate of leveraging data and consumer insights to define corporate strategy while maintaining focus on customer satisfaction, ROI, quality delivery and cost management. Extensive experience in managing all channels of marketing and strategic leadership spanning over 18 years and attained both locally and abroad. A proactive planner with cross-functional expertise in Strategic planning, Business Analysis, Research, Consumer Insights, Stakeholder relations, Customer Experience Marketing, International Business Leadership and Digital Marketing. Proficient in leading large teams and working in cohesion with cross functional groups globally.
She was with CBZ for the past 2 years 8 months and currently serving her last week with the commercials bank. To the tech sector, We say welcome and look forward to what is planned ahead as the race in the telecommunications sector continues to excite.
