Who may have seen this one coming – David and Victoria Beckham have trademarked their five-year-old daughter’s name, Harper Beckham, for exclusive commercial use. This recent development entails that the protected rights on the five-year-old’s name means her famous parents could use it on products from deoderant to dolls. Therefore, be careful how you now use, 5 year old, Harper Beckham’s name, it’s been trademarked. And that’s what wealth can do, if you were Beckham.
The former Spice Girl turned fashion entrepreneur registered Harper’s name with intellectual property authorities in Britain and Europe.
It means she can use it in any commercial product, from deodorant to dolls.
The name is also reserved for exclusive use in the entertainment industry, should a career in music, television or film await.
The application states that, as Harper’s parent and guardian, Mrs Beckham is the holder of the rights.
Harper’s trademark will not include her middle name Seven, which David previously explained was a nod to the number on his Manchester United and England shirts, while also symbolising spiritual perfection and the seven wonders of the world.
Harper is the most recent addition to ‘Brand Beckham’, an empire estimated to be worth hundreds of millions of pounds.
The couple have been married since 1999 and have four children together.
The names of Harper’s older siblings Cruz, 12, Romeo, 14, and Brooklyn, 18, are also registered with the Intellectual Property Office and the European Union Intellectual Property Office.
