The newly set up entity will be under the directives of Canon Central and North Africa’s office in Dubai and will include two Country Managers who will oversee the provision of on-ground support to Tier 1 distributors across the country. This is in addition to a dedicated Sales planning manager, based out of the Canon office in Dubai, who will be responsible for all Tier 1 operations across West African markets.
CCNA also intends to appoint five Channel Account Managers in the country in 2017 to support its Tier 2 Dealer network, and enhance the brand presence and visibility in the market.
