Canon has launched of its operations in Nigeria with the goal of enhancing its business in the African continent and strengthening its in-country presence and focus.
The dedicated entity in Nigeria has been set up to further reinforce the company’s ‘closer to customer’ strategy in West Africa region. Canon Nigeria Imaging Solutions Limited will provide value added on-ground marketing and sales support to new and existing partners and customers meeting their demand in the rapidly evolving Nigeria market
The presence in Nigeria will also provide Canon the opportunity to gain in-depth reach across Africa, and to better understand the changing market dynamics and customer demand.