You can now buy African goods on eBay through partnership with MallforAfrica

MallforAfrica.com has partnered with eBay to make African goods available on the global e-commerce marketplace.

This means that consumers all around the world can buy African goods on eBay’s Mall for Africa Store.

MallforAfrica is responsible for selecting the sellers, handling payments while DHL will ship the goods.

This new partnership is an extension of the relationship which saw to the launch of the 2016 eBay Powered by MallforAfrica platform allowing Amreican vendors to sell in Africa.

To kick off this partnership, you will be able to buy goods from selected merchants in Nigeria, Kenya, Ghana, South Africa and Burundi.

Sylvie de Wever, eBays’s General Manager of Latin America and US exports said in a discussion with TechCrunch that the company will be adding more sellers and more countries soon.

She adds that “A year ago our focus was about how we could work with a partner to overcome shipping, payment, and trade barriers to offer eBay’s selection in Africa.”

“If you think about our purpose, which is connecting millions of buyers and sellers around the world and creating economic opportunity, it makes sense to open up the American market to sellers in Africa.”

She said that the eBay’s partnership with MallforAfrica is “about expanding the reach of African sellers, enabling their platforms, and allowing them to earn and compete globally.”

CEO of MallforAfrica, Chris Folayan, says that he sees value for the continent in connecting African sellers to the global digital market. “We’re going to help Africans get on the e-commerce roadmap and make sure people see there are amazing products coming out of Africa.

On the selection of vendors, Chris said, “The main criteria are that the products be made in Africa and quality―making sure it’s a quality product that we can ship within the categories selected

“The end result is not just artisans getting known, it’s about giving them a platform expand their businesses, to make money, to send their kids to school, to impact their families.”

MallforAfrica was founded in 2011 and has investments from UK private equity firm Helios Investment Partners and alliances with companies such as clothier Hawes and Curtis and department store Macy’s.