The Egyptian food-tech startup Brotinni, which specializes in innovative dark butcher solutions for the meat industry, has recently received an investment from Entilaq. This funding is aimed at supporting Brotinni’s growth initiatives both domestically and internationally.
Established in late 2020 by entrepreneur Dalia Abou Omar, Brotinni provides a digital platform where customers can order premium, hand-cut meats and poultry. These products are sourced directly from farms, vacuum-sealed for freshness, and include a selection of flash-frozen and ready-to-cook options. Brotinni also offers a delivery service, utilizing its own dedicated fleet of drivers to ensure timely and reliable distribution.
In an effort to optimize its supply chain and accelerate delivery times, Brotinni has inaugurated its first warehouse in Cairo. This facility represents the completion of its pioneering “dark butchery” concept, which is a first in Egypt and the broader Middle East and North Africa (MENA) region. The dark butchery model allows Brotinni to operate without a traditional storefront, focusing instead on online orders and efficient delivery.
Following a successful seed funding round in November 2022, where Brotinni secured US$600,000, the startup has now secured additional funding from Entilaq. This infusion of capital is set to facilitate Brotinni’s strategic plans to broaden its footprint within Egypt’s market and to venture into new markets across the region.
