Transsnet Music’s media streaming and download service,Boomplay, has announced a new partnership with Sony Music Entertainment is a media streaming and download service developed by Transsnet Music Limited which will see the platform having Sony’s internationally recognised repertoire on board!
Boomplay is easily one of the biggest and fastest growing music app in Africa, available in Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. It boasts of over 60 million users with an impressive catalogue of over 10 million songs and videos that continues to grow daily.
According to the company, “Boomplay’s vision to build the largest and most reliable digital music ecosystem for artists and content creators in Africa is bold and brave – and they are well on their way to achieving just that with their new partnership with Sony Music Entertainment. ”
As the biggest and fastest growing music app in Africa, Boomplay’s Director of Content & Strategy, Phil Choi, knows exactly the sort of meticulous planning that goes into an app making its digital mark on the industry.
According to Boomplay’s Director of Content & Strategy, Phil Choi, “We are delighted to partner with SME and having their internationally recognised repertoire on board! This is a significant step for us in achieving our aim to develop the African music eco-system and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users.”
Nigeria’s original star boy Wizkid, Afrobeats king Davido, and Kenyan ragga man Redsan, are three of the jewels in SME’s crown whose discographies are ready for you to dive into and enjoy on Boomplay.
SME’s catalogue also gives Boomplay listeners access to the world’s biggest and brightest music stars, from the reigning queen Beyoncé and mogul DJ Khaled, to Moroccan-born rapper French Montana and hip hop maven Future.
“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure,” Boomplay’s Head of Marketing for Africa, Tosin Sorinola, explains.
SME’s Managing Director, Sean Watson concludes on their new venture, declaring, “SME is delighted about working with Boomplay to deliver some of the greatest music in the world to African music lovers through our newly concluded partnership. We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional Sony Music Entertainment artists have created!”
Boomplay is currently available on Android, iOS and Web and you can subscribe to one of the daily, weekly or monthly plans today!
