Boomplay, a leading music streaming and download service in Africa has signed a multi-year licensing deal with Warner Music, making available the label’s catalog to millions of fans in Nigeria, Cameroon, Cote d’Ivoire, Ghana, Kenya, Rwanda, Senegal, Tanzania, Uganda and Zambia.
Founded in 2015, Boomplay is owned by China-based Transsnet Music Limited. As of February 2019, the platform boasts 42 million users, though subscriber numbers are not known.
In November, Universal became the first major to partner with Boomplay
“Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa,” said Boomplay CEO Joe He in a statement.
“We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry,” He added.
Warner Music EVP, Eastern Europe, Middle East and Africa Alfonso Perez-Soto said partnering with Boomplay was an unmissable opportunity “for our artists to make a whole new legion of fans.”
“The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially,” added Perez-Soto, thanking Warner Music execs Charlie White, Marc Latilla and Reni Adadevoh for helping get the deal “over the line.”
Boomplay users stream songs and videos online free of charge or sign up to one of the platform’s daily, weekly or monthly subscription plans.
Boomplay Music recorded a milestone of 10 million installations off Google Play store and 29 million total user base in July 2018.
