Bolt, the ride-hailing company, has launched a new ride option called “Bolt-Lite” in Accra.
The Bolt Lite which is already available for users in Kumasi is 15% cheaper and offers customers the opportunity to pay less for their trips.
Bolt Lite option is an option for Bolt drivers who can switch between the regular Bolt ride and the Lite option.
Nonso Onwuzulike, Bolt’s Country Manager for Ghana, said the new option allows drivers to take full control of their earnings whilst offering financial relief to customers from the effects of a prolonged COVID-19 crisis.
“We appreciate the huge financial burden on our customers with respect to transportation especially in these difficult times and thus we have decided to offer them some relief with Bolt Lite,” said Mr. Onwuzulike.
“Our analysis indicated that the lower-priced category will increase the number of rides and decrease the time drivers spend waiting for the next order. Therefore, after consulting with our drivers, we have decided to launch a fully optional Bolt Lite category that would help increase their activity and earnings,” he added.
The Bolt Lite ride option is available to users at all times except from 8 pm to 12 midnight on Fridays, Saturdays, and Sundays.
