German luxury automobile maker, Bayerische Motoren Werke AG also known as BMW, is using Google Spotlight Stories technology for an innovative way of storytelling, creating a 360° interactive virtual reality brand experience that is broadcasted via YouTube. “Visionary” offers a unique, immersive experience of the BMW VISION NEXT 100 – the concept study developed for BMW’s centenary in 2016.
Through Google Spotlight Stories, BMW allows automotive and technology fans to interactively explore the BMW VISION NEXT 100 in a spectacular combination of aesthetic product presentation and sophisticated mobile virtual reality. The basis is a 360° video staging, which is extended through interactive elements.
The revolutionary vision vehicle BMW VISION NEXT 100 demonstrates the innovativeness and commitment of the BMW brand to remain the leading shaper of the mobility of the future. This vehicle combines coupé-type sportiness with the dynamic elegance of a sedan – but rather than being an anonymous transport machine, it is a highly customized vehicle that is perfectly tailored to suit the driver’s changing needs. Driver-vehicle interactions are managed by Alive Geometry; Boost and Ease modes offer a choice of driver-controlled or vehicle-controlled operations, and the interior of the vehicle changes to suit the mode of travel.
“‘Visionary’ perfectly shows how the BMW Group masterfully applies new possibilities of digital communications, to create intense and amazing experiences”, says Jörg Poggenpohl, Head of Digital Marketing BMW Group. “We are the first automotive brand to use Google Spotlight Stories. This perfectly fits the self-conception of BMW as innovator and creator of the future.”
“Visionary” was jointly created by BMW and the digital agency Jung von Matt. The agency created the concept in close collaboration with Google’s creative team “ZOO”. They were further supported by the production agency Sehsucht that created the 3D design as well as the scenic environment for the story.
Google Spotlight Stories
Google Spotlight Stories makes it possible to tell interactive stories on mobile devices, based on the app (iOS & Android) by the same name, as well as the Spotlight Stories Engine, which is included in the YouTube App for Android devices.
Google Spotlight Stories is a mixture of Storytelling and mobile virtual reality. A 360° view function changes the smartphone into a window to another world. Interactivity is provided through sensors included in the smartphone (gyroscope, touch, etc.). The user navigates through the video experience and can additionally explore subplots and activate other perspectives. Google Spotlight Stories is compatible with Google Cardboard. Once established, the same story is available for iOS users within the Spotlight Story App and for Android users additionally through the YouTube app. For desktop and mobile web users, a 360° video without interactivity features will be provided as fallback option.
https://www.youtube.com/watch?v=vNjE4CeCuXU
