Bluesky, the emerging social network, is intensifying its focus on video content. Following the introduction of a new TikTok-like custom video feed last week—an initiative that coincided with the temporary suspension of the popular video app in the U.S.—the company announced on Monday that it will be adding a dedicated video tab to user profiles.
This new video tab will enable users to display the videos they have uploaded to Bluesky, whether these are original creations or content sourced from other social media platforms, including TikTok. The addition of this feature not only aims to enhance user engagement through more video-centric social interactions but also presents Bluesky with the potential to develop a new revenue stream. If the video feature gains traction, the company could consider monetizing aspects such as longer or higher-quality video uploads as part of a forthcoming premium subscription plan.
Despite the enthusiasm surrounding the new video features, not all Bluesky users are on board with the platform’s shift towards becoming a competitor to TikTok. Some users have expressed concerns about the direction of the network, with inquiries in response to the announcement about the possibility of disabling the video tab on their profiles. Additionally, there are requests for Bluesky to prioritize other functionalities that users have come to expect from platforms like X (formerly Twitter), such as an Edit button.
Nevertheless, there is a palpable demand for video content on Bluesky, and developers are actively exploring the creation of video-first clients tailored for the platform. Several developers are already working on applications that could be described as “Bluesky TikTok” alternatives. Notable among them is Berlin-based developer Sebastian Vogelsang, who has created Bluesky apps like Skeets and Flashes, the latter being a platform reminiscent of Instagram. Other teams are also in the process of developing apps such as Reelo and Skylight.
In a noteworthy endorsement of the potential for video applications on Bluesky, celebrity investor and entrepreneur Mark Cuban has indicated his willingness to support a video app built on the AT Protocol, the underlying technology that powers Bluesky.
The introduction of the new video tab for user profiles was part of the Bluesky 1.97 update, which also included enhancements such as a menu for blocking users, the ability to delete conversations after reporting direct messages (DMs), and various translation improvements. This update reflects Bluesky’s commitment to evolving its platform and responding to user needs while exploring new avenues for growth in the competitive social media landscape.
