Blackberry has decided to ditch the BlackBerry Classic. Ralph Pini, Chief Operating Officer and General Manager for Devices at BlackBerry made this statement in a blog post today while articulating the need for the company to embrace change.
He talked about three critical elements for the success of Blackberry’s devices business. First was expanding choice for customers. Second was leveraging our unmatched experience and capabilities in security. Third was building on the BlackBerry pedigree.
He said that these were the tenets that kept the company focused and the reasons why they were committed to the success of both BlackBerry 10 and Android devices. And it is in alignment with the need to keep innovating and advancing our portfolio, the company was updating its smartphone lineup with state of the art devices.
So as part of this, and after many successful years in the market, Blackberry will no longer manufacture the Blackberry Classic. He stated that though the Classic had been around for a long time, it had long surpassed the average lifespan for a smartphone in today’s market.
He said that Blackberry was ready for this change so it could give its customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.
Blackberry will continue to actively support BlackBerry 10 with software updates and is on track to deliver version 10.3.3 next month with a second update to follow next year.
