The World Service of the BBC is adding Pidgin, Igbo and Yoruba and eight other languages to its broadcast. Others are Afaan Oromo and Amharic, spoken in Ethiopia; Tigrinya, the main language of Eritrea; Gujarati, Marathi and Telugu and Punjabi.
The BBC World Service began operations in 1932 as a radio channel for English-speakers in the British empire but has transformed over time into a respected provider of news to global audiences. It now broadcasting in 29 languages, including Hausa, reaching an estimated 246 million people around the world every week.
The expansion is said to be as a result of a funding injection of GBP289 million until 2020 announced by the government last year. BBC Director General, Tony Hall, said the move is historical and reinforces the importance of the organisation globally.
African languages:
- Afaan Oromo: Language of Ethiopia’s biggest ethnic group
- Amharic: Ethiopia’s official language
- Tigrinya: The main working language of Eritrea, along with Arabic. Also spoken in Ethiopia
- Igbo: An official Nigerian language. Also spoken in Equatorial Guinea
- Yoruba: Spoken in south-western Nigeria and some other parts of West Africa, especially Benin and Togo
- Pidgin: A creole version of English widely spoken in southern Nigeria, Ghana, Cameroon and Equatorial Guinea
Pidgin – West African lingua franca
Asian languages:
- Gujarati: Native to the Indian state of Gujarat but found around the Indian subcontinent and the world
- Marathi: From the Indian state of Maharashtra, including India’s commercial capital Mumbai
- Telugu: Huge numbers of speakers, like many Indian languages, primarily in Andhra Pradesh and Telangana
- Punjabi: One of the world’s most populous languages, it is widely-spoken in Pakistan and parts of India
- Korean: Spoken in North and South though the dialects have diverged. Pop culture slang and foreign loan words are notably more common in the South
“This is a historic day for the BBC, as we announce the biggest expansion of the World Service since the 1940s,” said BBC director general Tony Hall.
“The BBC World Service is a jewel in the crown – for the BBC and for Britain.
“As we move towards our centenary, my vision is of a confident, outward-looking BBC which brings the best of our independent, impartial journalism and world-class entertainment to half a billion people around the world.
“Today is a key step towards that aim.”
‘Relevant as ever’
The plans include the expansion of digital services to offer more mobile and video content and a greater social media presence.
On Wednesday the BBC launched a full digital service in Thai, following the success of a Facebook-only “pop-up” service launched in 2014.
Other expansion plans include:
- extended news bulletins in Russian, with regionalised versions for surrounding countries
- enhanced television services across Africa, including more then 30 new TV programmes for partner broadcasters across sub-Saharan Africa
- new regional programming from BBC Arabic
- short-wave and medium-wave radio programmes aimed at audiences in the Korean peninsula, plus online and social media content
- investment in World Service English, with new programmes, more original journalism, and a broader agenda
Fran Unsworth, the BBC’s World Service director, said: “Through war, revolution and global change, people around the world have relied on the World Service for independent, trusted, impartial news.
“As an independent broadcaster, we remain as relevant as ever in the 21st Century, when in many places there is not more free expression, but less.
“Today’s announcement is about transforming the World Service by investing for the future.
“We must follow our audience, who consume the news in changing ways; an increasing number of people are watching the World Service on TV, and many services are now digital-only.
“We will be able to speed up our digital transformation, especially for younger audiences, and we will continue to invest in video news bulletins.
“What will not change is our commitment to independent, impartial journalism.”
The new language services mean the BBC World Service will be available in 40 languages, including English.
Lord Hall has set a target for the BBC to reach 500 million people worldwide by its centenary in 2022.
