Basata Holding for Financial Payments S.A.E., Egypt’s leading provider of electronic payment solutions, has announced its intention to invest approximately USD 7 million in 2026. This strategic move is part of the company’s broader plan to reinforce its market leadership and accelerate growth across the region.
As part of its expansion roadmap, Basata is actively exploring acquisition opportunities that align with its regional ambitions. The company confirmed that it is currently conducting evaluations of potential targets, with final decisions expected before the close of the current calendar year.
In a bid to diversify its offerings and enhance value creation for clients, Basata is preparing to launch a suite of new investment services. CEO Karim Shehata revealed that these services will be delivered through investment funds in collaboration with Basata’s sister and subsidiary companies. The initiative has reached the final stages of regulatory approval, and the full rollout is anticipated before the end of the current fiscal year.
This development marks a pivotal step in Basata’s evolution from a payments provider to a comprehensive financial services platform, supporting clients’ broader financial growth. Basata currently facilitates daily transactions for over 120,000 merchants and aims to grow this number to 150,000 by year-end. This target reflects the company’s confidence in its ability to expand its customer base and deepen its role in Egypt’s rapidly growing digital payments ecosystem.
Looking beyond Egypt, Shehata also announced Basata’s plans to enter new Gulf markets. Leveraging its stake in Jordan-based payments company Madfoatcom, Basata is preparing to launch operations in Saudi Arabia before the end of the year. Additionally, Madfoatcom is expected to commence activities in Morocco and the Kurdistan region, further extending Basata’s regional footprint and unlocking new avenues for sustainable growth.
Basata’s integrated financial services portfolio includes digital payment solutions, electronic transactions via its proprietary POS terminals, and the Basata Payment Card, which offers users enhanced flexibility in managing everyday financial activities.
Through its affiliated entities, the company also provides merchant financing and lending services, demonstrating a holistic approach to supporting the trade and retail ecosystem. Over the past three years, Basata has recorded a robust 40% growth in Total Payment Value (TPV), underscoring the effectiveness of its strategic initiatives and its position as a frontrunner in Egypt’s fintech landscape.
