In a notable development for the social media landscape, Bluesky, an alternative platform to X (formerly Twitter) built on open-source technologies, has successfully attracted a high-profile user: former President Barack Obama. The announcement was made on Sunday, marking a significant win for Bluesky as it continues to carve out its niche in the competitive world of social networking.
Rose Wang, a representative from Bluesky, confirmed Obama’s presence on the platform in response to a user’s inquiry about the authenticity of the account. Wang succinctly stated, “Confirmed!” putting to rest any doubts regarding the legitimacy of the account.
In his initial posts on Bluesky, Obama took the opportunity to commemorate the 15th anniversary of the Affordable Care Act (ACA). He expressed that the ACA serves as a powerful reminder of the potential for change when individuals unite in the pursuit of progress. His message resonated with many, particularly in the current political climate, where feelings of disenfranchisement are prevalent.
Obama’s engagement on Bluesky is particularly noteworthy given his substantial following on other social media platforms. He boasts an impressive 130.6 million followers on X and 55 million on Facebook, underscoring his influence and reach across digital spaces.
In his post celebrating the ACA, Obama wrote:
“Figured I’d hop on here today for the 15th anniversary of the Affordable Care Act. With everything going on right now, it’s easy to feel like regular folks can’t make a difference – but the ACA is a reminder that change is possible when we fight for progress.”
— Barack Obama (@barackobama.bsky.social)
The timing of Obama’s entry into Bluesky coincides with a noticeable shift in user demographics on social media platforms, particularly following the 2024 U.S. elections. Under Elon Musk’s ownership, X has seen a decline in users, many of whom have migrated to alternative networks like Bluesky. Musk’s controversial use of X to support President Trump and promote MAGA-aligned views has alienated a segment of the user base, particularly those with left-leaning political views.
This shift has been exacerbated by Musk’s involvement with the Department of Government Efficiency (DOGE), which aims to streamline government operations, further polarizing the platform’s user community. As a result, Bluesky has experienced a surge in user growth, particularly among those disenchanted with X. By late 2024, the platform had surpassed 33 million users and continues to expand its user base.
Bluesky has also attracted a number of other prominent U.S. politicians, including figures such as Bernie Sanders, Elizabeth Warren, Al Green, Gavin Newsom, and Alexandria Ocasio-Cortez, who made headlines as the first user on Bluesky to reach one million followers. The platform has become a new haven for various representatives, senators, and governors seeking an alternative space for engagement and communication.
In summary, Barack Obama’s entry into Bluesky not only enhances the platform’s credibility but also reflects a broader trend of political figures seeking refuge in alternative social networks amidst the evolving dynamics of online discourse.
