Return on ad spend (ROAS) is a key metric for digital marketers to track in order to measure the profitability and efficiency of their advertising campaigns. By focusing on optimizing ROAS, marketers can gain insights into which ad campaigns, audiences, formats, and channels are driving the best results. In this…
Author: Rowland Osahon
Rowland Osahon
Straight talk. I tell it like it is. Obvious but elusive. I do love technology and marvel comics/films. No you can't see me. I am like "The Stig" in Top Gear or like Lagbaja. Now you see me, now you don't
Abraham Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. The five levels of human needs are…
GTBank Plc. has apologised for the issue with its mobile app update which has disabled access to customers’ accounts through the mobile app. At the beginning of the month, the bank sent out an email to all customers telling them to expect exciting changes to its mobile banking app, GTWorld.…
Embedded insurance refers to the integration of insurance products or services with other non-insurance products or services. The idea is to make insurance more accessible and affordable by offering it in conjunction with other popular products or services. The recent introduction of embedded health insurance with Airtel Data Plan is…
Have you noticed that the Twitter Bird logo on the top left of your Twitter web page has changed to an image of a Shiba Inu, the logo of the Dogecoin? Well I just noticed it when I checked my Twitter page. I first thought it might be a belated…
Recently, Nigeria became the first country to issue the operational guidelines for Open Banking thus becoming the first country to do this in the African continent. This is laudable achievement, and the most populous African country is known to be in the forefront of developments in the financial services industry globally. Open…
Samsung is a well-known brand that makes reliable and high-quality appliances like washers, dryers, refrigerators, and more. While Samsung appliances are built to last, they can still experience issues from time to time, which can cause inconvenience and stress to the owner. If your Samsung appliances are giving you trouble,…
I got an email yesterday that OpenAI has started rolling out ChatGPT 4, the latest in the iterations of the artificial intelligence chatbot developed by OpenAI and launched in November 2022. One of the coolest things about ChatGPT 4 is that it accepts image inputs. GPT-4 can accept a prompt…
Insurance is a critical component of financial planning, offering protection and peace of mind in the face of life’s uncertainties. As adults, investing in various insurance plans is a responsible and prudent step toward safeguarding yourself, your loved ones, and your assets. Here are some key insurance plans every adult…
In the world of binary options, there is no doubt that the broker you choose is the most important thing. Brokers are an integral element within this world and help ensure the funds you invest into binary options are protected. Brokers have the authority to provide their clients with information…
Billionaire Elon Musk has finally spoken concerning the CEO job at Twitter. He says, in his words, he would “resign as CEO as soon as I find someone foolish enough to take the job!” He also added that “after that, I will run the software & servers teams.” He had…
Elon Musk has launched a poll asking if he should step down as CEO of Twitter. He says he will abide by the result of the poll. He had said in November that he would find a new leader for Twitter. Is he serious? Well if Yes, I guess he…
A friend just came back from Qatar after the Morocco – Portugal game and he said “What money cannot do, does not exist.” He said, do you know that all the stadiums used for the 2022 FIFA World Cup in Qatar are air-conditioned? I opened my mouth in awe. I…
Tech giant Google is celebrating West African dish “Jollof Rice” on its Google Doodle today. Google contracted Nigeria-based guest artist Haneefah Adam to create the artwork and Senegalese jazz musician, Hervé Samb, to create the soundtrack. Jollof Rice is a basically a rice dish simmered in reduced tomatoes, onions, peppers and regional…
In an era marked by increasing environmental concerns and rising energy costs, renewable energy sources have emerged as a promising solution to meet our power needs sustainably. Among these, solar power stands out as a shining star, harnessing the abundant energy of the sun to generate electricity. As we delve…
Elon Musk has said that he will not proceed with the $44 billion Twitter deal if Spam/fake accounts on the social media platform is more than 5%. He made this known in a series of tweets in response to Teslarati, a California-based multi-platform media company and a leading publisher of news on…
I knew it was not over and I was expecting a reaction from the Twitter CEO, Parag Agrawal when Elon Musk said he was putting a hold on his acquisition of social media platform for $44 billion due the high percentage of fake accounts and spam. Parag came out with…
E.Stream Networks Ltd, a licensed broadband communications provider, dedicated to providing suitable connectivity solutions for homes and businesses having been in the ICT sector for over a decade, with presence around major parts of Nigeria, is rolling out a new service it hopes will finally bridge the gap in Nigeria’s…
In just 3 days in the new year, the cryptocurrency has gained about $5000.
The Nigerian Communications Commission (NCC) has instructed mobile operators in the country, MTN, Airtel, Glo and 9 Mobile, to block all SIMs without National Identification Numbers (NINs) from their networks as from 31 December 2020. This directive was contained in press statement published today on the NCC website. According to the…