Author: Olusayo Kuti

Olusayo Kuti is a writer and researcher,driven to produce engaging content and sharing insightful knowledge

This week, Netflix revealed a staggering quarterly report that revealed a record 18.9 million new members. The entertainment sector has been rocked by this extraordinary upsurge, solidifying Netflix’s position as the market leader in streaming services. Investor confidence in Netflix’s development trajectory was further reinforced by the announcement, which led…

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The world of metrics is quite similar to a hidden treasure of numbers, just waiting to be discovered and interpreted. Many analysts, markets and business owners have been confused about how to decide which metrics are most important when there are so many to pick from. In our data-driven world…

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It’s simple to become tangled in the vanity metrics of likes, comments, and followers in the wild world of social media. Let’s face it, though. A million followers does not equate to a million devoted clients. So, how can you convert those infrequent fans into devoted brand advocates? It’s time…

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Meta has recently introduced a new testimonial feature to increase the legitimacy and efficacy of Instagram Partnership advertisements. With this change, brands can now feature real customer testimonials and experiences right in their advertisements, which facilitates trust-building and increases conversions. The testimonial function is intended to assist marketers in utilizing…

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Similar to a physical business, your website serves as a digital storefront and it often serves as the initial point of contact for potential customers. What does your brand look like on your website? Is it sleek and modern or old-fashioned and bulky? Is it vague and confusing, or does…

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Think about this for a moment, will you? What if you can code your way to a six-figure income or turn your dreams of being a tech-bro or sis into reality? Sounds too good to be tried, right? Wrong! Thanks to the rise of tech boot camps, thousands of Nigerians…

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It is quite normal for a person to be accustomed to the demands of a high-pressure, fast-paced sector as a tech expert. Your physical and emotional well-being might be affected negatively due to long hours, challenging tasks, and the ongoing need to stay current with new developments. In the tech…

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The distinctions between fact and fiction have become hazy in the era of algorithms and anonymity. Welcome to the Infodemic, where lies bloom like wildfire and truth is considered a luxury. From doctored videos to fabricated news, the digital landscape is awash with deepfakes and misinformation with Nigeria squarely in…

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