Author: Mabel Azara Tswanya

In the dynamic world of digital marketing, African tech startups are increasingly using Instagram Stories to enhance their brand presence, engage their audience, and showcase their innovations. With the rise of social media as a crucial tool for brand storytelling, Instagram Stories offer a creative and cost-effective platform for startups…

In July 2023, the world was seemingly split in half with the launch of Meta’s Threads. This application was set to be an alternative to the ever-popular Twitter, and having amassed over 100million sign ups in its first 5 days, it seemed as though Meta had crafted the platform to…

So you want to start a YouTube channel? And to make the challenge harder for yourself, you want it to both be tech-focused and Africa-based? Well, when it comes to knowing how to start, you’ve certainly stumbled across the right post. Here, i will share the 5 best steps to…

When you think about how you choose to stay informed, what medium do you default to? For many, it’s articles such as these, for others newspapers or courses specified to teach certain things are the go to. However, the digital age has brought with it the chance to learn through…

The African tech industry has seen nothing but positive growth in the last few years. Tech enthusiasts and the like all over the continent now consider this industry a mainstay in their daily lives. However, the rapid growth of the African tech industry has also brought about the proliferation of…

Africa has one of the most diverse climates and renewable resources, meaning it has all the potential to be a green energy hub. Many local businesses are already paving the way for renewable energy solutions, contributing to environmental sustainability and economic growth across the continent. These companies are showing that…

Several things seem ever-evolving in the advent of the technological era. It has brought with it the rapid development of the world and amongst those things that remain in flux are PCs. A device that was once used simply to type out documents and read articles has now evolved into…

Many innovative startups and talented developers are driving remarkable growth in Africa’s tech industry. These vibrant hubs and people solve complex challenges that were once considered unfixable. All these are more than enough viable reasons for many across the continent to pick up programming as a skill (click here for…

The rapid technological evolution means African innovators are navigating a landscape where staying relevant requires a focus on emerging skills. With the continent experiencing a tech boom across sectors such as finance, health, agriculture, and logistics, the demand for tech-savvy professionals has never been higher. To meet this demand, African…

In many rural regions across Africa, access to healthcare is limited due to factors such as remote locations, infrastructure challenges, and a shortage of medical professionals. The Internet of Things (IoT) is addressing these issues, allowing innovative solutions that connect patients with healthcare resources, monitor health conditions, and ensure timely…

While it might not always seem like it, social media is continuously in flux, and what people engaged with yesterday may completely differ from what social media users are interested in today. While giants like Instagram, Snapchat, and Twitter dominate, several rising stars are capturing users’ attention with innovative ideas.…

There is no denying the massive amounts of stress university students face. With a hefty workload and almost no prior training on how to handle it all, Undergraduates can crumble under the weight of their new environment if proper care isn’t taken. Luckily, in recent years AI has become an…

It is no secret that in recent years, the importance of technology literacy has become increasingly apparent all around the world, especially for rural communities in Africa. These communities often face significant barriers when it comes to accessing technology, such as limited internet connectivity and a lack of educational resources.…

Of all the phenomenons of the new age, there is none quite as explosive as the growth of TikTok. What began as a platform for teenagers lip-syncing popular songs and young people partaking in viral dances has transformed into a powerful tool for businesses worldwide. In Nigeria, where mobile internet…

As the years have gone by, women across Africa have begun taking charge, leading businesses in various sectors and rewriting the narrative about what they can and can’t achieve. Historically, women have faced more barriers in business—from limited access to funding to societal expectations—but digital marketing is changing that for…

Nigeria has been revolutionized in several ways since the inception and penetration of social media in various societal spheres, but it can be argued that the effect social media has had on politics stands as one of the most influential of all sectors. Going from a country where traditional media…

Social media has become a powerful tool for African individuals and businesses looking to connect with their audience, increase brand visibility, and drive sales both locally and worldwide. With mobile phone usage soaring across the continent and internet penetration constantly on the rise, leveraging the right social media tools can…

Thanks to the advent of technology, digital platforms and e-commerce marketplaces have become transformative tools in various sectors of African businesses. However, their effect when it comes to African farming has thus far been overlooked and underrated, and perhaps that should not be the case. Digital platform have significantly enhanced…

There is no denying it, the rise of mobile technology has transformed education across the globe, and Africa has not been exempt from this revolution. With access to smartphones and the internet growing, students across the continent are finding new ways to participate in Science, Technology, Engineering, and Mathematics (STEM)…

Nothing has revolutionized the way people in Africa access and interact with financial services quite like mobile money. In regions where traditional banking infrastructure is either scarce or inaccessible, mobile money platforms have stepped in to provide much-needed financial services to millions across the continent. While the impact this has…