Arik Airline has become the first Nigerian Airline to introduce a mobile and tablet booking app.
According to Dr Michael Arumemi-Ikhide, the airline’s Global Chief Executive Officer (GCEO) in a recent statement, “The popularity of mobile commerce has increased massively in Africa and we are delighted to be the first Sub-Saharan African airline to offer customers a dedicated booking app to enhance our service.
He added that “Mobile penetration far exceeds the reach of the Internet in Nigeria and West Africa and additions like this help to position Arik as a 21st Century operator, using cutting edge technology to improve ease of service and customer interaction.”
The statement released in Lagos by Ola Adebanji, the airline’s spokesman, said the app would present consumers with an `easy-to-use interface’.
It added that it was introduced in a bid to enhance customer experience.
“Payment is similarly simple, because the app is unique to Arik; there are no fees levied by third-party booking services, leaving customers with the best possible rates.
“The app also includes a ‘Remember Me’ feature, allowing customers to easily pick a card from a list of their registered cards without needing to enter full details of their bank card each time they make a purchase.”
Femi Akinde, CEO of SlimTrader, commented: “As an E-commerce platform that seeks to help enterprises distribute their goods and services across multiple digital channels, we are extremely happy to be a part of Arik Air’s history-making service offerings on mobile devices.”
