AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has recently announced its acquisition of oolo, a prominent AI-powered user acquisition and monetisation decision-making platform based in Ra’anana, Israel.
The strategic move is aimed at revolutionizing AI-driven decision-making for marketing, growth, and monetization teams.
The acquisition strengthens AppsFlyer’s position by accelerating data-driven decision-making, further enhancing its platform to fuel efficient business growth. oolo’s CEO, Yuval Brener, confirmed the acquisition in a LinkedIn post, expressing excitement about the collaboration.
The integration of oolo into AppsFlyer’s portfolio will create a holistic decision-making platform tailored for the interconnected needs of modern marketing, growth, and monetization teams.
The combined forces of AppsFlyer and oolo offer powerful capabilities, operating under the name “oolo by AppsFlyer.”
This strategic move aligns with AppsFlyer’s commitment to empowering brands with a comprehensive decision-making platform in the dynamic digital ecosystem.
The recent acquisition follows AppsFlyer’s expansion with the inclusion of gaming and apps data analytics company devtodev, reinforcing key products and advancing private data collaboration within the Privacy Cloud Marketplace.
Oolo’s addition to AppsFlyer enhances the digital command and control center, providing real-time analysis of performance and market trends with 360° observability.
Additionally, oolo will be integrated into AppsFlyer’s Privacy Cloud Marketplace, showcasing a privacy-by-design approach to data collaboration.
As AI adoption gains momentum globally, especially in regions like Africa, AppsFlyer’s strategic move aims to leverage oolo’s advanced AI-powered capabilities to assist businesses in navigating the complexities of marketing, growth, and monetisation strategies.
With over 2,400 AI-specialised companies in Africa, AppsFlyer sees immense opportunities to provide tailored solutions, enabling businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.
