Apple’s streaming service, Apple TV Plus is debuting a new show, The Morning Show.
The service released a trailer for the show and one thing caught viewers eyes: the show’s logo has an uncanny resemblance in design to Elon Musk’s ‘The Boring Company’s logo.
Both logos are simple textual logos, with a similar font, and even more significantly, the ‘O’ in both logos is a solid circle (pictured).
The stacking of the words ‘the’, ‘show’ and ‘company’ are also positioned the exact same way.
Various media reached out to both Apple and The Boring Company for comment, both of which declined the requests.
The Morning Show, which is set to premiere and air exclusively on Apple TV Plus, is about a morning broadcast news show set in the #MeToo era. It’s cast includes reknowned actress Jennifer Aniston alongside Steve Carell and Reese Witherspoon.
As stated by The Boring Company’s trademark filing on its logo, “Color is not claimed as a feature of the mark. The mark consists of the terms “THE BORING COMPANY” in black and white. The article “THE” appears on the top left side of the term “BORING” and the term “COMPANY” appears in the lower right side. The vowel “O” in “BORING” is shaded.”
However, it is unclear as of now, as to whether or not The Boring Company will pursue any legal action against Apple.
Given the high profile nature of Mr. Musk’s Boring Company and its activities, it is arguably impossible for the graphic designers to claim they were not aware of the company’s logo, and its similarity to their own design.
Apple’s years-long Chief Designer Jony Ive, left the company in June to start his own design firm.
