The anticipation is building as Apple has officially revealed the details for its highly awaited 2025 fall event. Mark your calendars for September 9 at 7 PM CAT / 1PM ET / 10AM PT, as the company will take the stage at its Cupertino headquarters to unveil its latest innovations. The event’s intriguing tagline, “awe dropping,” hints at something truly remarkable, though it keeps the specifics under a veil of mystery.
The star of this year’s show is widely expected to be the iPhone 17 Air, a new addition to the iPhone family that’s rumored to be ultra-thin and ultra-light. The speculation surrounding this device has been rampant, with leaks covering everything from its potential frame materials to its battery capacity. It will be fascinating to see if Apple has managed to hold back any key surprises about the iPhone 17 Air to reveal during the event itself.
Beyond the new Air model, the rest of the iPhone 17 lineup is likely to follow a familiar pattern. We can expect to see a standard iPhone 17, a more advanced iPhone 17 Pro, and the largest and most feature-rich of the bunch, the iPhone 17 Pro Max. The base iPhone 17 is reported to have a new and bigger 6.3-inch screen with a 120Hz refresh rate instead of 60Hz as in previous years.
Along with the iPhones, Apple will likely have updated the Apple Watch Series 11, Ultra 3, and SE 3. The Apple Watch Ultra 3 would be a notable update amid the trio, with a bigger screen and faster charging support. Apple’s fall events often extend beyond just iPhones. There’s a strong possibility of hearing about updates to the company’s accessory ecosystem.
Keep an eye out for news regarding the Apple Watch and AirPods lineups, as new models or significant updates could be announced. While the hardware takes center stage, the software side of the new wave has already been introduced. iOS 26 was unveiled at WWDC, and a public beta is already in progress, giving users a taste of the new features that will be fully integrated into the upcoming devices.
