Apple tops Google and Coca-Cola to become the most valuable brand in the world

Coca-Cola has been #1 for 13 consecutive previous years but not this year. It has been toppled by Tech giant Apple. This is according to Interbrand, the world’s leading brand consultancy, who publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands.

In its latest report, Apple is the #1 brand, while Google and Coca-Cola are #2 and #3 respectively. The report also states that this year, the total value of all 100 Best Global Brands is USD $1.5 trillion — an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.

“Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

“In today’s global and social media-obsessed marketplace, brand leaders recognize the need to be highly collaborative,” notes Frampton. “The top 100 most valuable global brands are unlocking their value by participating, listening, learning, and sharing – and not just with leaders from within their organization, but with consumers too. Brands that learn to think differently about the role they play in consumers’ lives – and how to fulfill that role – have an opportunity to change the world in ways they never imagined.”