Apple has officially announced it would launch its subscription service Apple TV Plus in November. However, the technology company has been quiet about important details such as cost and launch date.
Bloomberg also reported that Apple’s subscription service for its exclusive original shows and films will debut by November at a possible cost of $10 per month. The company has revealed it will likely start with a small slate of shows, expanding it gradually over the months, unidentified sources told the news outlet. A free trial might also be in the works.
The iPhone maker during an event in March at its headquarters in Cupertino, California, confirmed it plans to launch the Netflix competitor offering original TV shows and movies sometime in the fall. Apple CEO Tim Cook heralded Apple TV Plus as being “unlike anything that’s been done before.”
The company has reportedly spent an estimated $2 billion on the effort.
Apple didn’t immediately respond to a request for comment.
Apple sees services as its next big opportunity. The area, which includes the App Store and Apple Music, has soared thanks to all of those who own the 1.4 billion active Apple devices out there. Along with jumping into TV and music streaming, Apple introduced a gaming service called Apple Arcade and launched news subscriptions. It’s even introduced a new branded credit card called Apple Card, giving the company a foothold into the world of finance.
In addition to competing with established services Netflix, Amazon Prime, and Hulu, Apple’s offering will compete with Disney Plus, a $7-a-month Netflix-like service that will debut Nov. 12 and serve as a home base for streaming all of Disney’s blockbuster movies, multiple Star Wars, and Marvel original series and other programming.
