Apple Reportedly Planning To End Production of iPhone X

Apple is planning to cancel the iPhone X, according to a report by AppleInsider. As written in a “research note” obtained by the site, renowned Apple KGI Securities’ analyst Ming-Chi Kuo says that production of the iPhone X will end this summer.

Despite pre-orders for the model selling out immediately, Kuo says that the decision to cancel the phone is based on poor sales in China because there is less usable space than on the iPhone 8 Plus.

Kuo puts this down to the controversial “notch” which is seen as using too much screen space, with many Chinese consumers opting for the cheaper iPhone 8 Plus model.

This is the first time since the 5C in 2014 that Apple will discontinue a phone after one generation,

Mr Kuo believes an iPhone X Plus model will debut instead of the current model that will mitigate concerns about unusable screen area.

Experts say the high price of the iPhone X – Apple’s most expensive handset yet – and its ‘lack of interesting innovations’ could deter many buyers.

According to Sinolink Securities analyst Zhang Bin, shipments could be as low as 35 million in the first quarter of this year – roughly 10 million less than previously estimated.