Apple has been revealed as the Most Valuable Brand of 2015, taking the spot back from Google. This new ranking is according to the Millward Brown’s annual Brandz report.
Apple held the No. 1 spot on the annual research commissioned by WPP and Millward Brown for 2011, 2012 and 2013, but slipped last year to Google. Now Apple has overtaken Google with about $70 billion increase in brand value after a 67% growth from last year.
Though Apple released the Apple Watch this year, most of its revenue comes from the iPhone 6.
Mario Simon, CEO of Millward Brown Vermeer said,
“Apple’s increase was very much driven by the iPhone 6 launch and demonstrating its ongoing commitment to innovation and convenience for consumers.
Though some were skeptical of Apple’s new leadership, the company has remained true to its brand and continued to build on its strong heritage of beautifully simple products and innovation.”
After Google, the third on the list is Microsoft, followed by IBM with $93.9 billion. The first non-tech company on the list is Coca Cola which comes 8th with $83.84 billion.
The process of achieving brand valuation depends on six requirements: validity, sufficiency, reliability, transparency, behavioral and legal parameters and financial and objectivity.
