App store customers globally, did $300 million in purchases on New Year’s Day 2018. This is a new record
During the week starting on Christmas Eve, customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period.
“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”
Pokémon GO went back to the top of the App Store charts on December 21 with the introduction of new augmented reality features, built on Apple’s ARKit framework for more detailed and realistic gameplay.
