Apple isn’t allowing Twitter rebrand as X in the App Store

Elon Musk may have successfully pushed Twitter’s new name and logo, ‘X‘, and even made the vanity domain x.com redirect to the social media website, but that’s not to say, the Mathematical double-struck letter will fit the bill everywhere.

If you want to download Elon Musk’s X app onto your iPhone, well, then you have to download Twitter. Turns out, Apple’s App Store can’t accept the new name for Twitter’s iOS app because of minimum character requirements.

While iOS app names “can be up to 30 characters long,” they must be at least 2 characters in length, failing which the app name will be rejected by Apple:

Some Apple users report seeing the ‘X’ app on their iPhone or iPad device after fetching the latest update, but the name restriction remains in effect on the App Store. I also tried searching for X, X app, and Twitter in the App Store on my iPhone, and, sure enough, Twitter remained.

If you search X, then you get results like Xbox and a VPN service. An X app search, meanwhile, does pull up Twitter as a result. The app’s landing page has the big X logo…and the name Twitter.

Musk pulled the trigger on his long-planned rebrand of Twitter into X this week and it has been, to put it kindly, a mess. The branding is still a mix of Twitter and the generic X and nothing really works together. The App Store is really just the latest blow.

Twitter now does show up as X in the Google play store, however, and you have to imagine things will eventually get figured out with Apple. Until then, however, Twitter remains. At least in the App Store.