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    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Apple»Apple grants Twitter special permission to be ‘X’ in the iOS App Store
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    Apple grants Twitter special permission to be ‘X’ in the iOS App Store

    6
    By Tapiwa Matthew Mutisi on July 31, 2023 Apple, Apps, Brands, iOS, Social Media, Twitter

    Apple typically doesn’t allow developers to name their apps as a single character; but Twitter, which is rebranding as X, is now listed as X in the iOS App Store, suggesting the app got special treatment from Apple to allow a single-character name.

    The renaming was briefly hindered by a rule forbidding single-character app names within the App Store — the actual app name on iPhones and iPads already showed up as X. The exception could be that Apple wants to bury the hatchet with X owner Elon Musk.

    Late last year, the then-CEO of Twitter accused Apple of threatening to remove the Twitter app from the store. After meeting with Apple CEO Tim Cook, Musk later said it was a simple “misunderstanding.”

    Alongside the X rebranding, the company also updated its tagline in the store, from “it’s what’s happening” to “blaze your glory!” — a phrase that Musk tweeted (er, sorry, posted) this morning.

    Blaze Your Glory!!

    — Elon Musk (@elonmusk) July 31, 2023
    A screen shot of the App Store listing for the X app.
    Twitter is now simply “X” in the iOS App Store

    Twitter has been clumsily transitioning to X for about the last week. The social network’s new “interim” logo, which was tweeted at Musk by a Twitter user and looks suspiciously like a Unicode symbol, was added to the site after Musk tweeted about it several times the day before.

    The symbol feels a little more permanent now as the company has jammed an obnoxious brightly-lit version of it on top of its headquarters in San Francisco. The former official account of Twitter on the network also switched to simply @X after the handle was taken from a user who’d had it since 2007.

    But the company still has some ground to cover before the transition is complete. The Twitter.com domain name still doesn’t redirect to X.com (it’s currently the other way around), Twitter Blue is still Twitter Blue, and the company’s support page is still lousy with references to “Twitter.”

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    App Store Apple Branding Elon Musk iOS social media Technology Twitter X
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    Tapiwa Matthew Mutisi
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    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

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