Technology companies Apple, Google and Microsoft have been named the three most valuable brands in 2017. This is according to Interbrand’s 2017 Best Global Brands ranking.
This year’s list features three new entrants: Netflix at #78, Salesforce.com at #84 and Ferrari at #88.
For five consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s brand value grew by 6 percent to USD $141,703m. Microsoft jumps into #3, as one of sixteen brands with double-digit percent growth. Following Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM round out the Top 10.
The five Top Growing Brands include Facebook (48 percent growth) who leads for the second year running, Amazon (29 percent), Adobe (19 percent), Adidas (17 percent), and Starbucks (16 percent).
The top 10 brands on the 2017 list are:
- Apple ($184B)
- Google ($142B)
- Microsoft ($80B)
- Coca-Cola ($70B)
- Amazon ($65B)
- Samsung ($56B)
- Toyota ($50B)
- Facebook ($48B)
- Mercedes-Benz ($48B)
- IBM ($47B)
The Top 100 brands have a combined total value of USD $1,871,730m, an increase of 4.2% from 2016. The full ranking can be retrieved here
