Amazon, McDonald’s And Alibaba Are 2018’s Most Valuable Retail Brands 

Amazon, McDonald’s and Alibaba have been named the world’s most valuable brands according to the first BrandZ top 75 Retail Brands. It ranked companies around the world by their brand value – which was calculated through a combination of financial data, the opinion of consumers, and Kantar Retail market data.

The data showed that though shops on the high street were struggling in the current climate, some firms were adapting and thriving.

Amazon came out on top with a brand value of $165.256M, while McDonald’s came second place with $110,266M while Alibaba was third with $88,623M.

The ranking aims to show how innovative companies are pulling away from the pack and succeeding in a crowded marketplace.

David Roth, chief executive of WPP The Store, EMEA and Asia said: “Shopping is no just longer just about buying things. Often, a decision to shop is a search for entertainment – whether in a physical space or the virtual world. It can be a way of spending time with like-minded people or being in an environment that reflects an individual’s values.

Roth added: “Shopping is also a way of simply feeling good – what we used to call ‘retail therapy’,” he continued. “This explains why the BrandZ Top 75 Most Valuable Global Retail Brands includes brands specializing in everything from business suits and bras to bath oil and burritos. Today everyone is a retailer.”