Aleph, a global ecosystem of digital experts and technology-driven solutions, has joined forces with Audiomack, the New York-based audio streaming platform, in an exclusive partnership that designates Aleph as Audiomack’s Authorized Sales Partner in Nigeria and Ghana. This collaboration underscores Aleph’s dedication to fortifying its footprint and strategy in Sub-Saharan Africa (SSA).
The groundbreaking partnership was unveiled at the #AudiomackHouseLagos event on December 5, a dynamic pop-up celebration that brought together key players in the music industry. The event served as a platform to showcase Audiomack’s significant contributions to the music scene and mark the commencement of the strategic alliance with Aleph.
David Ponte, Co-Founder and CMO of Audiomack, expressed enthusiasm about the partnership, emphasizing its strategic significance. He stated, “Aligning with Aleph is a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients. Aleph’s expertise in digital advertising, combined with our platform’s reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.”
The partnership aims to offer advertisers unparalleled reach and engagement with their target audience in Nigeria and Ghana. It also provides an avenue for artists to boost their earnings and elevate the overall music experience for users. Audiomack, known for its commitment to empowering artists, introduced Rewarded Ads during the event, offering users ad-free listening time as a reward for their engagement.
Stephen Newton, Aleph SSA Regional Director, highlighted the strategic alignment of the partnership. He stated, “This collaboration with Audiomack propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localizing advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana.”
The #AudiomackHouseLagos event featured engaging discussions and fireside chats with industry experts, including a fireside chat facilitated by Motaloni Alake, the Label & Marketing Manager, Virgin Music Nigeria, and a panel discussion featuring Audiomack executives.
The partnership builds upon Aleph’s successful collaboration with Mdundo.com, where it served as an authorized sales partner, expanding advertising reach across Nigeria, Ghana, South Africa, and Tanzania. The Aleph-Audiomack collaboration is poised to redefine digital advertising dynamics in the region, leveraging Aleph’s expertise and Audiomack’s expansive platform.
