Ajua, Africa’s leading customer experience (CX) platform, has announced the acquisition of Rate My Service (RMS), a Kenyan-based platform specializing in customer and employee experience solutions. This strategic acquisition marks a significant step in Ajua’s mission to dominate the continent’s experience management space and deliver hyper-localized, data-driven CX strategies.
The deal represents Ajua’s second major acquisition, following its 2021 purchase of fintech startup WayaWaya, and further solidifies its position as a key player in Africa’s rapidly evolving CX landscape.
By integrating RMS’s innovative feedback tools and deep market insights, Ajua is now better equipped to offer personalized, sector-specific solutions that help businesses understand and respond to customer needs with greater precision. RMS’s technology complements Ajua’s existing suite of real-time feedback and analytics tools, enhancing its ability to serve clients across diverse industries.
Ajua’s CEO, Nyasha Mutsekwa, remarked:
Bringing RMS into the Ajua family not only deepens our local expertise but also significantly expands our collective reach. It’s a powerful step towards building the biggest and most robust CX platform in Africa, empowering businesses to truly understand and serve their customers with unparalleled precision.
Ajua’s platform is already widely adopted across Africa and the Caribbean, offering scalable, secure, and reliable solutions that integrate seamlessly with platforms like Google, Meta, and WhatsApp to facilitate real-time customer engagement.
With RMS now part of its ecosystem, Ajua strengthens its ability to deliver localized, holistic CX strategies, tailored to the unique needs of African businesses. The acquisition also reflects Ajua’s broader commitment to innovation, industry leadership, and customer-centric growth across the continent.
