Airtel has launched an open marketing platform called Airtel Zero that allows the network’s subscribers to access mobile apps without incurring any data charges.
The network said Airtel Zero will allow both major marketers and aspiring app developers to make parts or their entire mobile app free for customers.
“We believe that this platform is consistent with India’s Digital Inclusion agenda and also contributes to the government’s ‘Make in India’ vision by providing a platform to millions of small businesses to reach out to the end consumer.”, said Srini Gopalan, Director – Consumer Business, Bharti Airtel.
The company said the new platform can serve as a marketing mechanism for small developers or startup shops that face budget constraints towards driving promotions and app downloads.
“The results of our pilot program indicate that ‘Airtel Zero’ can deliver the same results as traditional digital marketing channels at 1/3rd the cost – thus underscoring the immense value it can deliver for developers across. Following an extremely successful pilot phase, we are seeing a lot of interest from businesses across the board (including several small startup firms), and expect a large number of applications to sign on. We invite all application developers to register their interest in ‘Airtel Zero’ and see the compelling reach it can deliver to Airtel’s 200 million plus customers across India” Gopalan concluded.
