…Winner to get record deal with Music Megastar, Akon
Leading telecommunications operator, Airtel Nigeria is partnering with Trace, an International music video channel, to launch a unique mobile song contest, designed to empower Nigerian youths and create robust platforms for them to achieve their aspirations.
The competition tagged ‘Airtel Trace Music Stars’ is a mobile song contest, which will allow contestants to audition right from their phones and earn a chance to become the next big music star in Nigeria. They can participate by simply recording their song on a dedicated Airtel platform aided by an interactive voice prompt.
. In order to eliminate any language barrier and to enable youths from all parts of across Nigeria participate in the competition, the interactive voice prompt will have multi-lingual functionality
Speaking on the initiative, the Chief Commercial Officer, Airtel Nigeria, Maurice Newa, noted that Airtel as a youth-centric telecoms company will be initiating the ‘Airtel Trace Music Star’ platform to empower Nigerian youths by giving them opportunities to develop their innate skills and achieve their dreams.
He said: “Airtel is delighted to be associated with Trace in bringing excitement and providing entertainment opportunities for our teeming customers especially youths and the music lovers. This initiative is geared towards supporting and nurturing talents of Nigerian youth.”
https://www.youtube.com/watch?v=NgnCaub4h9M
Chairman and CEO of Trace Group, Olivier Laouchez sees the collaboration as a perfect opportunity to showcase African youth talent to the rest of the world. According to him, “We are tremendously excited about this pan African partnership with Airtel. Trace is dedicated to African youth and this ground breaking competition is a great step toward our joint goal of empowering African youth”.
As a pan-African initiative, the Airtel Trace Music competition is designed to hold simultaneously in other African countries where Airtel operates. The winners from each participating country will then slug it out at televised pan-African grand finale where the African champion will stand a chance to win a trip to the USA to be mentored by megastar Akon, a professional music video and a record deal with Universal Music.
Airtel Nigeria has been in the forefront of empowering Nigerian youths through various credible platforms with the sponsorship of top entertainment and talent-hunt projects such as Nigeria’s Got Talent, which has provided opportunities for thousands of youths to hone their skills. The Telco also recently initiated another music talent show tagged ‘Airtel One Mic’ with the aim of discovering young talents in tertiary institutions across Nigeria.
Another robust platform created by Airtel Nigeria to empower youth is the yearly Airtel Rising Stars championship which was conceived with the aim of discovering youths, both male and female, with football talent across Nigeria.
Trace, an international music video channel has deep African roots and is a major promoter of African music to the rest of the world. Currently, it airs videos by numerous A list African artists in 160 countries globally through its network of music and sports celebrity TV channels.
Talented and upcoming artistes are advised to watch out for more details on the contest.
