Airtel has partnered with Nazara Technologies to launch a flat-fee mobile gaming subscription service called Airtel Games Club.
Airtel Games Club is a subscription based mobile portal which offer unlimited mobile games to download and play as long as you have an active subscription. It is currently available in Nigeria, Kenya, Tanzania, Ghana, Uganda and Zambia but will be available in all 14 countries in which Airtel operates in Africa before the end of the year.
Nazara Technologies, known for the development and distribution of mobile games, entered a deal with Electronic Arts for exclusive distribution of mobile games in Africa last year.
Andre Beyers, Chief Marketing Officer, Airtel Africa said that the partnership with Nazara Technologies fit seamlessly with the company’s ambition of making Airtel the most preferred brand by the youths in Africa. He also said that the Airtel games Club initiative ensured that all the gaming needs of our young customers will be met.”
According to Savio Saldanha, CEO of Nazara Technologies in the Middle East & Africa region, “We design our services and optimize content specifically for mobile games, offering users a broad portfolio of quality games that are easy to download and pay for.” He stated that Nazara was proud to partner with Airtel for the launch of our latest games club and said they were confident that this partnership will expand the reach of Nazara’s gaming portfolio in Africa”.
