Leading telecommunications service provider Airtel Nigeria, has introduced an exciting trivia-based mega consumer Promo to delight and handsomely reward customers with millions of cash prizes weekly.
Tagged ‘SMS 4 Millions’, the promo is anchored on a point-based interactive SMS system where customers will accumulate points to increase their chances of winning by responding to questions.
The promo, which will run for 90 days, is divided into two categories; the Play for Free and the Premium trivia game. The first category is free and offers a cash prize of N500,000 weekly, while the premium cost N100 daily and customers who participate in this category stand the opportunity to win smart devices every day and N3m on a weekly basis for the duration of the promo.
Customers join the Play for Free zone when they send the keyword ‘FREE to the shortcode 53370. Once this is done, they begin to receive general questions, which make the promo more engaging and exciting. By exhausting the daily free question capacity, customers are prompted to enter the Premium trivia game, unlocking unlimited number of questions and collecting additional points for higher value prizes.
Prospective players start their journey from the Play for Free zone and move to the Premium Zone at N100 a day, and win points to qualify for the available prizes of gadgets daily and N3 million weekly star prizes.
Participants receive a string of questions which they are expected to answer to earn maximum points. Wrong answer attracts only minimum points. The more questions that a customer answers correctly, the greater his chances of being selected a winner in the draw.
To move from the lower tier to a higher one, customers would simply answer positively when invited during the game. The users with the most correct answers will have the highest chances of winning the big cash prize.
Announcing the promo, Chief Commercial Officer, Airtel Nigeria, Maurice Newa, explained that the promo summarizes Airtel’s brand promise of empowering Nigerians to realize their full potential and dreams, communicate their families, loved ones and friends with the latest and most innovative mobile value offerings.
He said: “SMS 4 Millions” will lift a large number of Nigerians into instant millionaires while others will step up the financial ladder with the whooping cash prizes every week for the next three months”.
According to him, “The promo is based on general knowledge questions. While testing out one’s general knowledge, it also offers one the opportunity to win as much as N3m. This is yet another opportunity for the company to create fun and excitement for its customers and also reward them financially and materially for their loyalty to the brand”.
He added that the company has engaged the services of renowned firm in systems, processes and applications audit to supervise the draws and prize redemption processes in a bid to further demonstrate transparency and sustain Airtel’s well-known credibility in conducting consumer promotions that is in line with set regulations over the years.
He further advised Airtel customers to be wary of criminal minded individuals who will like to take advantage of the Bonanza to defraud unsuspecting participants. He said the company does not notify winners of their winning by SMS and does not request financial or security information such as bank account numbers or ATM pins as a precondition to redeem prizes. He urged Nigerians to be vigilant and to feel free to confirm any notification on winning from Airtel’s customer care on its toll free line, 111.
