According to the Telecom voice and data subscription trend report released by the National Communications Authority (NCA), Airtel Ghana now has over 4 million subscribers.
The report shows a growth in the subscriber base from a voice subscriber base of 3.75 million in January to 4.11 million as at June 2015 – adding more than 360,000 new subscribers to the network. This growth makes it the network with the highest percentage growth (8.77%) and the fastest growing network over the 6 months period.
According to Lucy Quist, Managing Director of Airtel Ghana said, “This is truly a remarkable achievement and we are excited about this performance. We have been leading the industry in product, service and digital innovation that clearly differentiates us from the competition and positions Airtel as the network of choice for the Ghanaian public. These latest results from the NCA validate our position as the most loved brand in the daily lives of Ghanaians”.
She added: “I want to take this opportunity to thank every single one of our over 4 million customers who interact with our brand every day and to invite those yet to experience our superior product and services to join us. You now have over 4 million reasons to be on the Smartphone network. Make your change now”.
Airtel Ghana’s growth on data was unmatched with additions of over 330,000 translating to 13.3% growth over the 6 months period and the highest percentage growth in the industry.
Quist attributes this to Airtel’s “superior network and data quality, coverage and competitive pricing which is unparalleled in the Ghanaian market”.
“We have led breakthrough innovations in the digital space, providing customers with offerings such as free Facebook, value added services such as roll over data bundles, browse chaw bundles with 2X and the dual scratch card, which enables consumers to load either voice or data directly. These are the reasons why customers continue to choose us first for voice, data and business solutions”.
Airtel Ghana is the second largest operator in the country in terms of network coverage
Source: StarFMOnline
