Airtel Africa Partners with Kukua an IT Start-up to Boost Children’s Literacy Skills

Through Kukua’s learning mobile application dubbed Sema Run the children aged between five to 10 years will be playing a game that at the same time teaches them how to read, write and do basic math.

Airtel Africa has partnered with Kukua, an IT start-up company in a bid to improve children literacy skills through interactive mobile games.

Kukua is a startup company leveraging new media and technology to empower children to learn through magically engaging experiences. Their vision is that of a world where any child can learn through an engaging, rigorous and personalized education.

The literacy schooling used as the Sema Run back-end system is designed by literacy experts, cognitive psychologists and educational specialists.

“Kukua has partnered with Airtel to distribute instructions on how to download the Sema Run app to over two million subscribers via SMS during the holiday season to allow children to spend their free time doing something fun and meaningful,” said Kukua’s co-founder and CEO Lucrezia Bisignani.

“Once downloaded, Sema Run works offline allowing users to utilise the app without requiring Internet connectivity and therefore making it pocket friendly especially for parents.” The mobile game’s main character, Sema, takes children on an adventure while empowering them to learn how to read as she gains technological powers and navigates through obstacles.

The interactive app covers all letter sounds to learn how to read, offers a fun way to practice the letter sounds learnt in school and also provides immediate feedback and end-of-level assessments.

“We combine education and gaming to make our app Sema Run the perfect activity that keeps children busy doing something meaningful and fun at the same time.”