African Superapp Ayoba in Partnership with Adanian Labs Launch Nigeria Accelerator Programme

Africa’s superapp, Ayoba has teamed up with Adanian Labs to launch an SME Accelerator program aimed at empowering and accelerating the growth of small businesses in Nigeria. This initiative comes at a crucial time, as Nigerian SMEs play a vital role in driving economic growth and job creation in the country.

The SME Accelerator aims to address the key challenges faced by small businesses, including limited access to capital, technology infrastructure, access to market and mentorship.  The program is designed to foster innovation, improve competitiveness, drive growth and create sustainable employment opportunities.

The ayoba-Adanian Labs cooperation combines Adanian Labs’ expertise in technology solutions and ecosystem development with Ayoba’s comprehensive all-in-one app, which provides a messaging suite, hyperlocal content, games, music, and e-commerce. The SME Accelerator programme will use these abilities to give Nigerian SMEs access to crucial resources, such as digitalization, mentorship, access to networks, technological support, and mobilisation of partners for funding, enabling them to overcome obstacles and achieve sustainable growth.

The accelerator strives to give Nigerian SMEs the resources they need to succeed in the digital age by providing specialised mentorship, access to finance options, and technological resources. The programme formally launched on July 10 and firms will have two weeks to submit their applications before the top 20 are revealed. Applications must be submitted online at Adanian Labs.

According to recent statistics, small and medium enterprises account for over 90% of businesses in Africa, contributing approximately 50% of employment and 33% of the continent’s GDP. In Nigeria alone, SMEs represent about 96% of businesses, employing millions of people and serving as engines of innovation and economic progress.

Shiela Yabo, ayoba’s Head of Ecosystem Development said “The potential impact of empowering Nigerian SMEs is significant. By strengthening this sector, the country can experience accelerated economic growth, increased job opportunities, and enhanced competitiveness on the global stage. Furthermore, supporting small businesses fosters entrepreneurship, drives innovation, and contributes to wealth creation, ultimately improving the overall socio-economic landscape of Nigeria.”

“We are excited to partner with Adanian Labs in launching the SME Accelerator, a pivotal initiative that will empower Nigerian small businesses,” further stated Yabo. “Through this collaboration, we aim to unlock the potential of Nigerian SMEs, driving economic prosperity and creating opportunities for sustainable development.”

Killian Mayua, Country Manager for Adanian Labs, Nigeria said “We are thrilled to collaborate with Ayoba in launching the SME Accelerator program, which holds great promise for Nigerian small businesses. Adanian Labs is a firm believer that Africa will realize its full potential once its SME sector is transformed. We have dedicated our work to building solutions that powers and digitizes SME’s. Our joint efforts will support the growth of SMEs, boost economic resilience, and contribute to the overall development of this important sector.”

The partnership between Ayoba and Adanian Labs, through the launch of the SME Accelerator, represents a significant milestone in fostering innovation, driving entrepreneurship, and contributing towards economic empowerment positioning Nigeria as a hub for SME growth and development.