Africa gets its first custom YouTube channel with the MTN custom Youtube channel.
Custom channels, first unveiled in 2011, allow brands to customise their subscriber engagement and is used by celebrities such Madonna, Ashton Kutcher, Amy Poehler and Tony Hawk.
While any advertiser can use YouTube, custom channels provide brands specialized functions outside the ordinary.
MTN says it’s customised the look and feel of its channel to “increase brand awareness” and control its content discovery to suit the type of campaign, event or location. It also believes that the two-way communication YouTube allows for will enable it to build relationships and get feedback from its customers on a continuous basis.
“As MTN, we’re excited to be first brand in Africa to launch its own Youtube custom channel,” says the company’s Chief Marketing Officer, Serame Taukobong. The channel, he says, bears testament to MTN’s “commitment to delivering a bold new digital world to our customers”.
