Africa.com has completed its acquisition of iAfrica.com, South Africa’s oldest and most iconic news portal from South African media giant, Primedia (Pty) Ltd and telecoms powerhouse, MTN (Pty) Ltd. The terms of the agreement were not disclosed.
Both Africa.com and iAfrica over-index on educated, affluent, and influential users in South Africa, the African continent and the world. Africa.com speaks to this audience through its tagline, “Stay smart about Africa.” Africa.com will soon bring iAfrica’s readers a purely South African version of its popular Africa Top10 News — carefully curated summaries of the most important news stories of the day and the week. “We are fusing a legendary African news portal with an innovative and dynamic management team under one umbrella,” says Laura Joseph, Africa.com’s Managing Director. “With combined resources, we will continue to make each site better and better.”
Africa.com has already started its re-branding of the iAfrica.com news portal. “Africa.com is known for its creative content in the form of slideshows, videos, and infographics, and we will bring these content forms to iAfrica,” says Debra Winter, Chief Operating Officer of Africa.com.
Internet services with the “@iafrica.com” email address will continue to be operated by MWEB, a division of Internet Solutions Digital (Pty) Ltd.
